While studios proceed to marque spin-off, sequels, prequels, reboots, and remakes of superhero movies nary 1 asked for — each seemingly much woke than the last, spot here, here, and here — Americans’ enthusiasm for men and women successful capes is waning, a Morning Consult survey found.
The canvass information shows that “enjoyment of the seemingly never-ending watercourse of superhero contented continues to driblet among U.S. adults — and among adjacent self-identified Marvel fans,” the study states. Between November 2021 and July 2022 the stock of adults who accidental they bask superhero movies plunged 5 percent points, from 64 percent to 59 percent.
At the aforesaid time, the fig of adults who bash not bask superhero movies accrued 5 points, 36 percent to 41 percent. That fig has accrued 9 points since the survey was conducted successful 2018.
Self-identified Marvel fans are inactive overwhelmingly dedicated to superhero movies astatine 82 percent, though that fig is down 5 points from 87 percent successful November. One-third (31 percent) of those fans accidental they are “getting a small bushed of truthful galore of them.” Notably, the fig of Marvel fans who bash not similar superhero movies roseate from 13 percent to 18 percent.
Morning Consult noted that the July survey was conducted aft Marvel Studio President Kevin Feige announced astatine San Diego Comic-Con plans for phases 5 and six of the Marvel Cinematic Universe. The announcement included quality of 2 much Avengers films slated for 2025. The survey was conducted July 30-31 with 2,200 U.S. adults and has a borderline of mistake of ±2 percent points.
“The quality came amid a uncommon slump for the Walt Disney Co.-owned property: Many of Marvel Studios’ latest films, including “Thor: Love and Thunder,” person underwhelmed astatine the container office,” according to the report. “While the coronavirus pandemic and emergence of streaming options person surely been factors, the slump whitethorn stem successful portion from a tangible summation in superhero fatigue among moviegoers.”
In a late-July connection to the Wall Street Journal, a Walt Disney Co. spokesperson blamed caller lackluster container bureau results connected the coronavirus pandemic. However, information shows that Americans were experiencing “superhero fatigue” earlier the pandemic, Morning Consult countered.